Been there, done that

When it comes to healthcare market research, we’ve done it all.

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Whatever stage your brand is at – from early concepting to post-launch course correction – the right research changes what you do next.

Level 5 designs and delivers custom research that gives pharma and biotech teams what they actually need: not just findings, but a clear point of view on what the market is telling you and what to do about it.

We engage the full range of healthcare voices – clinicians, caregivers, patients, payers, KOLs, and health system leaders – across North America, Latin America, Europe, and Asia.

Senior researchers lead every project, every time. No handoffs to junior teams halfway through.

Core Capabilities

  • Attitude and Usage Studies 

  • Brand Positioning

  • Concept Testing

  • Ethnography

  • Equity and Inclusion Studies

  • Market Landscape

  • Message Testing and Optimization

  • Patient Chart Studies

  • Product and Device Testing

  • Segmentation

  • Visual Aid and Package Testing

Custom Research Methods

  • Advisory Boards

  • Custom Quantitative Surveys

  • Focus Groups

  • In-person and Virtual Ethnography

  • Market Research Online Communities

  • One-on-One Interviews

Clinical Areas

  • Animal Health

  • Cardiology

  • Dermatology

  • Endocrinology

  • Gastroenterology

  • Infectious Disease

  • Immunology

  • Maternal-Fetal Medicine

  • Nephrology

  • Neurology

  • Oncology

  • Ophthalmology

  • Pain Management

  • Psychiatry

  • Pulmonology

  • Rare & Orphan Diseases

  • Rheumatology

  • Urology

  • Vaccines

  • Women’s Health

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“There’s so much today that I think is not carefully thought through, and not really fit for purpose, and people who don’t really understand market research. And I feel like this team, they all do.”
— Pharmaceutical Global Commercial Insights and Analytics Executive
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