Life doesn’t follow a straight line, so market research shouldn’t either
Our idea of “research with purpose” was born from an understanding that the human experience is a journey that should be explored with intention.
Five Levels of Understanding
In cognitive science, frameworks like Bloom’s Taxonomy outline levels of thinking – from simple recall to higher-order synthesis.
“Level 5” reflects the point where logic, emotion, and context converge into purposeful action – that apex where data becomes understanding and understanding becomes strategy.
Our proprietary framework mirrors the cognitive journey, moving through each of the levels deliberately and with purpose. Each level builds on the last, and together, they form a disciplined path from curiosity to clarity – turning complex human experience into strategic direction.
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Through process, there is peace of mind.
Your success is our success. Our goal is not to be “just another research vendor.” This starts by understanding your business needs and how you plan to use the research insights we'll uncover.
Before we even draft a screener, we start with an immersive, cross-functional experience to ensure we are all on the same page. This could be a series of guided conversations, an in-person workshop, or something in between. We match the method to you, and we make it work.
Once we have a clear understanding of where you need to go, we pair your objectives with the most appropriate research techniques to get you the insights you need.
Level 1: Engage
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There is always something new to learn.
Validate early hypotheses. Level 2 is for when you’re starting close to the beginning – or when you’ve discovered something new and need to learn more.
Build a sound knowledge base. Level 2 is all about “testing the water” through intentional interactions with your target audiences.
Uncover core motivations and challenges. Maybe you need to understand an existing treatment algorithm – the drivers & barriers to selection, what gaps and unmet needs exist – or maybe you want to spend an afternoon immersed in the life of someone living with a devastating disease for a consumer campaign. Level 2 insights are the steppingstone to Level 3.
Level 2: Discover
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Rinse & repeat as necessary.
Sometimes people need time to warm up a bit. We use a variety of creative techniques to cultivate trust, build a safe environment, and encourage respondents to think about things from a new perspective – allowing them to reflect more deeply on their core wants and needs before sharing their thoughts and feelings.
Why rinse and repeat? Because sometimes the deeper we go, the more questions we have. Regardless of how long we stay at Level 3, we use insights generated from this phase (and Level 2) to take us to Level 4.
Level 3: Explore
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Crossing the T’s and dotting the I’s.
In Level 4, taking what we’ve learned, we share what you’ve created to see how well we captured your respondents’ voice.
Does your strategy reflect the needs of your entire target audience?
Do patients recognize themselves in your copy?
Are your materials written in an appropriate voice?
Does your brand story resonate with prescribers?
How motivating is your call to action?
In Level 4, we answer those questions to reveal hidden perspectives and yield deeper insights.
Level 4: Confirm
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So much more than reporting.
At the end of the journey, we connect the dots using the insights we discovered along the way, providing you with focused conclusions and recommendations that are fundamentally tied to your objectives.
We hold ourselves to the highest standards when it comes to our deliverables – whether it’s a simple topline or a slide deck ready for C-suite, our reports deliver a visually dynamic story designed with the reader in mind.
We tie everything back to where we started in Level 1 – working with your team to interpret the results, translating them into business actions, and helping define your next steps.
Level 5: Deliver
So much more than reporting.
At the end of the journey, we connect the dots using the insights we discovered along the way, providing you with focused conclusions and recommendations that are fundamentally tied to your objectives.
We hold ourselves to the highest standards when it comes to our deliverables – whether it’s a simple topline or a slide deck ready for C-suite, our reports deliver a visually dynamic story designed with the reader in mind.
We tie everything back to where we started in Level 1 – working with your team to interpret the results, translating them into business actions, and helping define your next steps.
Don’t have time for – or need – all 5 levels? We’re flexible!
We realize that every research engagement doesn’t require all five steps. Maybe you’re further along in your journey, or you simply need a quick gut check. We do that too.
We always start with Level 1 and end with Level 5, but we also always meet you where you are to determine what makes the most sense for your needs.
Case Studies
When Company Culture Needs a Refresh
Co-creating solutions with employees and leadership
Caution: Side effects may include clarity
Understanding the motivations behind the data
Switch Resistance in Sleep Disorder Treatment
Understanding the dynamics that shaped dosing habits
“People think this is an easy field, like all you’re doing is asking questions... There’s actually a science and an art to it, and I like the fact they seem to be focusing on that science and that art.”
