Case Study: Side Effects May Include Clarity
Understanding the motivations behind the data
The Challenge
Patient behavior doesn’t align with brand and marketing expectations. Our goal was to uncover why.
The L5 team conducted a retrospective analysis of existing research, one-on-one interviews, and in-home ethnographies to more deeply understand the everyday experiences that shape patient behavior.
The Approach
The Breakthrough
Existing expectations were built on data that lacked depth and accuracy.
Understanding patient behavior required challenging assumptions, identifying what was missing, and delivering insights that actually change outcomes.
The Impact
In a space where “more data” can lead to less clarity, Level 5 delivered evidence and insights the marketing team could use to drive smarter decisions, more meaningful engagement, and develop commercial strategies that actually stick.
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